欢迎您莅临天翼图书! [ 登录 ] [ 注册 ]

更多同类图书

浏览记录

清空»

    Value Proposition Design

    Value Proposition Design: How to Create Products and Services Customers Want

    图书分类: 商业模式
    作者英文名: Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith
    ISBN: 9781118968055 商品编号: 1118968050
    出版日期: 2014-10-01 上架时间: 2014-10-27
    出版社: Wiley 季度推荐: 2014年冬季刊
    关键词: 创造客户价值 价值主张 商业模式
    适合阅读人群: 高层
    商品评论:
    已有 0 条评论我要评论

    校园书店购书指南

    预计发货: 24至30天

    加入收藏

    加入书单

      
    定价:¥253.50会员价:¥253.50

    天翼观点

    The book helps readers tackle a core challenge of every business—creating compelling products and services customers want to buy. Using the same stunning visual format as in the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” a practical tool to design, test, create, and manage products and services customers actually want.

    内容简介

    The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist

    Value Proposition Design helps you tackle a core challenge of every business — creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed.

    Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” a practical tool to design, test, create, and manage products and services customers actually want.

    Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers’ needs and desires.

    Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to complete interactive exercises, assess your work, learn from peers, and download pdfs, checklists, and more.

    Value Proposition Design complements and perfectly integrates with the ”Business Model Canvas” from Business Model Generation, a tool embraced by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.

    Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.

    图书目录

    1. Canvas

    1.1 Customer Profile

    1.2 Value Map

    1.3 fit

    2. Design

    2.1 Prototyping Possibilities

    2.2 Starting Points

    2.3 understanding Customers

    2.4 Making Choices

    2.5 finding the Right Business Model

    2.6 Designing in Established organizations

    3. Test

    3.1 What to Test

    3.2 Testing Step-by-Step

    3.3 Experiment library

    3.4 Bringing it All Together

    4. Evolve

    Create Alignment

    Measure & Monitor

    improve Relentlessly

    Reinvent Yourself Constantly

    Taobao: Reinventing (E-)Commerce

    Glossary

    Core Team

    Prereaders

    Bios

    index