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The Membership Economy

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

图书分类: 战略管理
作者英文名: Robbie Kellman Baxter
ISBN: 9780071839327 商品编号: 0071839321
出版日期: 2015-03-01 上架时间: 2015-05-07
出版社: McGraw-Hill 季度推荐: 2015年夏季刊
关键词: 会员制 客户关系管理 客户忠诚战略
适合阅读人群: 高层
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定价:¥280.00会员价:¥280.00

天翼观点

From Netflix to Spotify, over the past few years, subscription models have become a powerful and profitable business model in the digital economy. Robbie has written a unique, well-researched and very smart book for anyone interested in building one.

内容简介

In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base—and explode their market valuation—in the most disruptive shift in business since the Industrial Revolution.

This is The Membership Economy.

Written by an expertconsultant, this groundbreaking book will show you how to turn ordinary customers into members for life. Learn how to:

Turn digital subscriptions into forever sales

Build an online community your customers will love

Develop new loyalty programs that really pay off

Transform freemium users into superusers

Create a self-generating revenue stream

Keep memberships and profits growing for years to come

Whether you’re a small business with limited resources, an established company using a traditional business model, or a hungry start-up who wants a bigger bang for your buck, this comprehensive guide provides a wealth of membership-building options to suit every need.

You’ll learn the best-kept secrets of top industry leaders, from global giants like Am Ex and Weight Watchers to smaller dot-com successes like SurveyMonkey and Pandora. You’ll find proven strategies for creating membership programs for everything from vacation timeshares and car rentals to video streaming and Software-as-a-Service.

Most importantly, you’ll discover what works, and what doesn’t, from some of the key players in the new membership economy. It’s not about ownership; it’s about access, options, and freedom.

When you join forces with your customers, membership has its rewards—for you, your company, and your continued success.

作者简介

Robbie Kellman Baxter is a consultant and speaker who has been providing strategic business advice to Silicon Valley companies for over 20 years. She is the founder of the consulting firm Peninsula Strategies LLC, and regularly presents to professional associations, leading universities, and corporations.