欢迎您莅临天翼图书! [ 登录 ] [ 注册 ]

The Art Of Opportunity: How To Build Growth And Ventures Through Strategic Innovation And Visual Thinking

The Art Of Opportunity: How To Build Growth And Ventures Through Strategic Innovation And Visual Thinking

图书分类: 战略
作者英文名: Marc Sniukas, Parker Lee
ISBN: 9781119151586 商品编号: 1119151589
出版日期: 2016-05-01 上架时间: 2016-08-02
出版社: Wiley
关键词: growthopportunity
商品评论:
已有 0 条评论我要评论

校园书店购书指南

预计发货: 24至30天

加入收藏

加入书单

  
定价:¥320.00会员价:¥320.00

天翼观点

The Art of Opportunity is a fresh take on design thinking that offers practical tools for strategic innovation.

内容简介

Innovate your way toward growth using practical, research-backed frameworks

The Art of Opportunity offers a path toward new growth, providing the perspective and methods you need to make innovation happen.  Written by a team of experts with both academic and industry experience—and a client roster composed of some of the world’s leading companies—this book provides you with the necessary tools to help you capture growth instead of chasing it.

The visual frameworks and research-based methodology presented in The Art of Opportunity merge business design thinking and strategic innovation to help you change your growth paradigm.  You’ll learn creative and practical methods for exploring growth opportunities and employ a new approach for identifying what “opportunity” looks like in the first place.  Put aside the old school way of focusing on new products and new markets, to instead applying value creation to find your new opportunity, craft your offering, design your strategy and build new growth ventures.

The changing business ecosystem is increasingly pushing traditional thinking out to pasture. New consumers and the new marketplace are demanding a profound adjustment to the way companies plan and execute growth strategies. This book gives you the tools to create your roadmap toward the new state of growth, and gain invaluable insight into a new way of thinking. 

作者简介

Dr. Marc Sniukas is a global expert on strategic innovation and corporate entrepreneurship. He partners with leadership teams and their organizations to discover opportunities for new growth, develop breakthrough strategies and innovative business models to seize these opportunities and transform organizations to execute the new growth strategy and launch new business ventures. Parker Lee is a veteran of the technology, entertainment and sports marketing industries. Lee approaches his work as a business design "impresario," applying his international experience designing and directing large-scale interdisciplinary projects for corporate clients and running and managing companies. Matt Morasky is an award-winning creative director, visual thinker, and educator who comfortably straddles the business and creative worlds. A fifteen-year veteran of the design and communications world, Morasky is an active advocate of Visual Thinking who combines his design thinking background with facilitation and visual problem-solving practices to bring clarity (and communicate solutions) to complex problems.