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Winning With Data: Transform Your Culture, Empower Your People, And Shape The Future

Winning With Data: Transform Your Culture, Empower Your People, And Shape The Future

图书分类: 企业文化
作者英文名: Tomasz Tunguz, Frank Bien
ISBN: 9781119257233 商品编号: 1119257239
出版日期: 2016-06-01 上架时间: 2016-08-02
出版社: Wiley
关键词: Date-drivenculture
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天翼观点

This book provides sound guidance on building the type of organizational culture that creates and leverages data daily, in every aspect of the business.

内容简介

Crest the data wave with a deep cultural shift 

Winning with Data  explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture—this book provides sound guidance on building the type of organizational culture that creates and leverages data daily, in every aspect of the business. Real-world examples illustrate these important concepts at work: you'll learn how data helped Warby-Parker disrupt a $13 billion monopolized market, how ThredUp uses data to process more than 20 thousand items of clothing every day, how Venmo leverages data to build better products, how HubSpot empowers their salespeople to be more productive, and more. From decision making and strategy to shipping and sales, this book shows you how data makes better business.

作者简介

TOMASZ TUNGUZ is a venture capitalist at Redpoint and writes daily, data-driven blog posts about key topics for startups including fundraising, startup benchmarks, best practices, and team building. FRANK BIEN is CEO of Looker, exploration and discovery business intelligence platform. He has built his career on nurturing strong corporate culture and highly efficient teams.